Consumers Tuned In To Benefits Of HD Radio

Customers have consistently and rapidly adopted new digital technologies–CDs, MP3s and DVDs, to name some–because of the improved quality, choice, convenience and interactivity they provide. And this shopper adoption trend shows no sign of slowing.

The newest development is HD Radio™ technology, which offers broadcasters and their listeners radically upgraded audio quality, together with an on-demand interactive expertise and compelling, new wireless information services. HD Radio marks the foremost significant advancement in radio broadcasting since the introduction of FM stereo more than 50 years ago.

Shoppers will continue paying attention to the identical native AM/FM stations they love but with the added services and edges that HD Radio offers, as well as:

• AM digital will have FM-like audio quality, allowing for brand new and innovative programming using music formats. FM digital will have CD-like audio quality.

• Static-free and crystal-clear reception.

• Multicasting for a lot of channels of programming that features currently unavailable genres.

• Metadata-song, artist and different data (news, weather, traffic ticker data as determined by the broadcaster) displayed on-screen.

• Wireless information services to incorporate on-demand audio. On-demand audio allows for the streaming of content, providing additional information on station programs, news, weather and traffic-all at the bit of a button.

“We’re moving terribly rapidly to enhance shoppers’ radio listening expertise,” says Peter Ferrara, president and CEO of the HD Digital Radio Alliance. “Listeners will currently have even additional local choices of recent and various programming.”

A number of the totally new formats to be introduced embrace Viva La Voce (opera), Classical Alternative, Traditional Jazz & Blues, Coffee House, Feminine Speak, Future Country, Extreme Hip-Hop and in-depth news. Additionally of note is that the wide variety of recent rock formats.

One option for benefiting from HD Radio could be a new entertainment system from Polk Audio. The I-Sonic™ produces big, lifelike sound quality-and is the primary to supply HD Radio technology with a DVD player and XM-ready satellite radio technology, making it a total entertainment solution. Its compact dimensions (14.five” x 9.seventy five” x 4.seventy five”) allow for use nearly anywhere-home, workplace or business.

In addition, the I-Sonic was honored because the Best of Innovations audio product at the 2006 Consumer Electronics Show.

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