5 Common Mistakes When Building Google adwords Campaign

When launching Google Adwords campaign on a new niche that reaches out to a specific audience, it’s normal for both beginners and experts in the field of online marketing to experience a certain level of difficulty. Building an ad campaign that will highly perform in the market is very important, aside from the usual market-monitoring and the regular checking of the competitors’ activities. Still, this strategy also makes it easy to make mistakes and some of that can be very costly.

Conducting keyword research and optimizing ad campaigns can create confusion to some but you can get results by following these simple steps and suggestions by Perry Marshall in his book The Definitive Guide to Google Adwords.  

Building your Google Adwords campaign and ensuring that quality traffic is generated requires that you avoid the following common mistakes:

1. Creating an ad copy that has no keywords. Many Adwords campaign managers make the mistake of only using the keyword in the headline, and then nowhere else within the ad. Bear in mind how the relevance, quality, and quantity of your keywords may affect your ad copy’s performance so be sure to include one or two keywords or keyphrases within your ad.

2. Sending visitors to your homepage. You’ll generate much more attention and even higher conversion rates if the URL you use in your ad proceeds directly to a landing page with the incentive or promo, and not just your homepage.

3. Relying on the ‘broad match’ function of the Google Adwords Keyword Selector Tool. A general idea of applicable keywords in your niche can be supplied by the ‘broad match’ feature, still, you have other possible alternatives. Use the ‘phrase match’ and ‘exact match’ features in the tool to generate a highly targeted list of keywords that you can use both for your ads and your website copy.

4. Use of underperforming keywords. Understanding exactly what your target market is searching for will take some time, and you cannot always assume that people will be searching for your products or services using the same keywords that you may use online. You will need to generate a list of relevant and similar keywords using the ‘synonyms’ feature on the Google Adwords Keyword Selector Tool to drill down search results and optimize your campaign.

5. Introducing your offer in the body copy only. Don’t forget to accentuate in your copy’s headline the ‘ultimate benefit’. Apply a visualization technique about your viewer or reader looking at your headlines; do they have enough reasons to click through your copy’s content? Google Adwords ads usually consist of only three or four lines but most people would run down through these and would only proceed if they find something that catches their attention or interest, your chance lies in your headline as it plays a big role in capturing their full concentration.

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