Requirements for a Search Engine Friendly Website

If you have been wondering why your website is not found in the results pages of the search engine even if your targeted keywords are present, it is likely that the site is not search engine friendly.  This may be caused by a number of reasons, including a weak navigation method, too much use of sophisticated web technologies, and a rigid site design.

An important strategy for making a site user friendly is to provide a good navigation scheme.  One of the complex web technologies that can make your site appear to be invisible to search engines is the application of JavaScript-generated links for navigating to the other pages in the website.  The search engine spiders will therefore be unable to locate the other pages because they cannot understand JavaScript.  This may also be the problem with links that are included in Flash files.  The solution for this problem is to include simple HTML links aside from the links included in JavaScript and Flash files.

Another technique for making your site user friendly is to ensure that the HTML code for each page does not contain any errors.  It always makes sense to utilize HTML and CSS validators to weed out any errors in the HTML code, whether you are directly coding it or you are utilizing a WSYSIWYG web editing software.

The next strategy for making your site more user friendly is to include text in the images, Flash files and videos in your site because the search engines are unable to determine their topics simply from the videos and images.  The technique is to include text in the HTML code that puts the images, videos or Flash files on the web page that describes the content for the spiders.

For those who apply a content management system, such as a blogging software or blogging service, a strategy for making a site user friendly is to remove the apparent duplication of content on the website.  This problem occurs when some of the automated services produce alternate paths for one article and cause link dilution.  To address this situation, you have to discover a method for disabling this blogging software or service’s feature that provides different URLs for the same web page.

Another technique to make a site more user friendly is to use relevant title tags in every page.  The technique is to include an accurate description of the web page in the title tag and not depend only on the actual title because search engines estimate the relevance of the page for your targeted word or phrase partly through this title tag, this is important when doing seo with article marketing.

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