Google Best Search Engine Optimization (SEO) Practices – Part 3

The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they must normally seem in the source code. I can review 5 essential meta areas.

The DTD statement.
This could be the primary tag of the head section of your code. The Document Kind Definition Statement permits faster and deeper indexing with Google, shortening the time your website will be within the “trustbox” as well. HTML 4.0 or 4.01 ought to be the standard, and for most cases, the Transitional type ought to be used.

The title, the foremost important.
Why? As a result of there are 3 elements in SEO: the listing (were title is the most element) the clicking-through (were title is the most reason) and conversion (which is the object of all optimization work) Also, if that’s not reason enough (it should) it’s the single part that gests indexed and used to list the link text in the Google SERPs (Search Engine Results Pages). An average of seven to eight words length is optimal.

The description.
Employed by Google to form a text summary in describing the page if obtainable, so create positive the content of this tag is friendly to the searcher, not the search engine. If you’re during a competitive market, this tag is not taken into account, but you should have it for your visitor. A median length of 150 characters is good.

The keywords.
Google truly uses this tag against you, by that that means it’s used as a spam check point for the page content. Conjointly, do not embrace your niche keywords here, as you will be given your competition tips on your optimization. Place your main keywords across the content instead. Here use a mean of 200 characters.
Make certain you are using different sets of keywords per page, in alternative words, that they’re distinctive to every explicit page.

The charset type.
Another part of the top section, this one tells the browser what to do when it encounters bound characters in your pages. Google indexes pages easier with the 8859-1 tag, since it will not do any information encoding, which can take a heap of extra time. The UTF-8 tag involves encoding and it ought to be used for forms that settle for non customary characters, like foreign users from other countries.

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