How to Improve Click Through Rates on Google Adwords Like a Pro

Formulating Google Adwords ad campaigns on exceedingly competitive niche and using keywords already being used by competitors can be tricky.  The difference between your copy and theirs will come down to semantics that is, unique ways you present the information and attract attention from your target audience.This can be done by writing and testing a number of ads, fortunately, you no longer have to do most of the work!  Affiliate marketers already know the secrets and strategies for writing ads that actually convert customers and encourage hundreds, even thousands of clicks.

In his book The Definitive Guide to Google Adwords, Perry Marshall explains that the probability of your ad’s viewers converting into prospects becomes possible only once they have identified with your ad’s message.  Using the same tone, language and conversational style as the customer can drive up your click through rate and bring hundreds, if not thousands of highly interested prospects back to your site.

The following are proven ways to help you compose effective ads for your Google Ad words campaign

1. Claim the impossible or unbelievable. People continue to be attracted to simply out-of-this-world claims; even if they don’t believe it, the idea piques their interest and they are likely to click on your ad. Present outrageous claims to pique their attention right away, and see the increase in clicks!

2. Share a secret. Individuals prefer being informed as it makes them feel advantageous about a specific product or service. Revealing some secrets in your ad or adding a feature story is sure to keep these people highly-interested in your ad campaign. Keep this strategy in mind and reap benefits as you bring into the market a new product or service.

3. Know the benefits of ellipses. A good way to solicit more clicks is to add three dots (also known as ellipses) at the body copy of your AdWords ad. Readers or viewers normally react to them, thinking that there are other surprising info at hand, and are inclined to checking the ad to discover more. If your ad is one that presents an answer to a specific question or offers solution to a problem, the strategy using ellipses is what you need since it forms intrigue and eventually enhances viewers’ response rate on your ad.

4. Use all-caps in each of your leading words. In formulating an ad that creates strong impact to viewers, you need to capitalize your keywords, except placeholders like ‘in’, ‘the’, ‘and’. Doing this facilitates reading and usually appeals to the audience more than the other similar ad campaigns in your market. This strategy also helps you create a more professional appearance, which can build trust for the viewer/reader.

5. Enhance your headline with powerful take-action words. ‘Free’ is perhaps the most powerful word in advertising because it provides an upfront incentive for anyone who clicks on the ad. Also, there are other words that create the same effect and makes an impact to readers as far as increasing click rates is concerned, and these terms are ‘Discover’, ‘Get’, and ‘Learn’.

Bookmark It

Hide Sites