Google Adwords: Getting More Out of Your Ads

Google Adwords continues to be one of the most effective PPC advertising models on the web, and businesses of all sizes can get started with Adwords within a few hours. Any ad words campaign needs compelling ads in order to be successful. There is a limitation on the number of text characters when advertising on adwords so make sure you select the right combination of words and statements to get your audience’s attention and generate click-throughs.

A whole science has emerged around writing effective adwords ads and knowing what to right in each line is just a part of it. If you’re totally new with Adwords, here’s a strategy you can use to base your first ad on.

1. Include your keyword in the Title. People tend to click more on ads if the headline includes the keyword or keyphrase they typed in Google’s search box, according to Perry Marshall and Bryan Todd, authors of the book “The Ultimate Guide to Google AdWords“. This means it is to your advantage to include the keyword or keyphrase in that very first line; weave these words into the headline to create an attention-grabbing headline that has the potential to generate more clicks.

2. Second line must describe a benefit. Most readers will respond to an ad that clearly lists a key benefit near the beginning. Differentiate between benefits, offers and features to make this technique work. State what they will gain from you before giving out the details of your offer.

3. State a feature or offer on the third line.  Your features and offers must support your benefit statement. The idea here is to state your feature or offer in such a way as to back your benefit claim. This line should be simple and concise and make sure this line does not overwhelm your benefit.

4. Include your landing page in the last line. You can link your ads into any page or URL within your website. Do not link all your ads to your homepage. You can create a specific landing page for each ad to match the page’s content with that of your ad’s. This can also be used to obtain performance data on your ads, which you will need for optimizing your campaign later.

5. Split-test your Ads. Split-testing means running two similar ads at the same time to see which one will gather more clicks. We do this to know whether slight changes in words or ad structure can produce more clicks. Track which ad performs better and drop the less effective ad.

Don’t be afraid to start your very first Google Adwords campaign.You’ll soon be able to grasp the dynamics of a successful Adwords campaign with practice. Remember to track your performance always so that you can pinpoint areas for improvement. In any case, don’t delay your usage of Google adwords and follow these tips to start running ads now.

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