Banner Advertising – Should You Run Multiple Banner Ads at a Time?

It’s hard to remember a time when Google wasn’t around, but for most old-timer Internet marketers we do remember that Google didn’t always dominate the online website advertising arena.

What Google did do was merge a successful advertising delivery model created by DoubleClick with their own superb search engine which more and more people were turning to. And thus Pay-Per-Click was born, along with other Google advertising models that benefited publishers such as Google AdSense.

The banners are instrumental in bringing potential web traffic to the company’s website. In this way, a marketer can allure maximum traffic to the business of an organization. It equips an advertiser to convert the customers into the consumers of the products and services. This widens the customer base of an organization. The wider customer base generates maximum profits to the company. Therefore, the online banners contribute in establishing the business identity of the company in the market through Internet.

The problem is that often advertisers think that creating a one size fits all advertising banner and placing it many different places means that it will automatically increase their CTR. Quite the opposite happens. Instead, they end up with a very generic ad that grabs no one’s attention.

Multiple Ads

One of the main principles in advertising is defining your target audience. For most companies there will be multiple target audiences. If you are running a print campaign, you would develop a different ad for each publication that you plan to put your ad into, to reach a different audience. The same should be true for online banner advertising. You must find a unique way to reach each of your target audiences. One generic banner ad won’t do that, but multiple custom banners that are each created to reach a different audience will.

Multiple Ads per Audience

Think about the web sites that you visit often. Do you constantly see the same ads? If so, I bet you have started to tune them out. But if every once in a while you saw different ads, I bet you would pay more attention. Not only will it benefit you to have different advertising banner ads for different audiences, but it will benefit you to have multiple banner ads per audience too. This will help you prevent your audience from tuning out your advertising banner

Resource Author Francisco R. Higueras
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