Do You Know What They Want? Give the Buyers What They Want

Anyone can sell their home themselves and make a better profit than if they would have used a Real Estate agent. However, often times your worst enemy is yourself. Humans have a natural instinct to sabotage our own work and this is true in the for sale by owner game also. Here are some tips on how to be successful at selling your house.

1. Keep A Positive Mind - If you’ve done your homework, priced your home right, learned everything you have to do at closing you are ready to sell your home yourself. Be confident it that.

Now is the time when negative individuals are sure to come to you with horror stories about themselves or people they know whose sale by owner attempts were a disaster. They may try and convince you that it’s too hard to sell your house yourself or that you’re not ready. Don’t buy into it. If the stories they tell seem true bear in mind that those people obviously did not properly prepare to sell their home and that you are prepared.

It is a little scary the first time you sell a house yourself but you must remain confident, and appear to be professional to all interested buyers. If you’re not confident the at least act as thought you are. One of the key steps to selling your home yourself is to stay in control of the situation. Showing a lack of confidence or nervousness now will open the door for a buyer or his agent to take control of the situation. You can’t allow that.

I’ve surveyed buyers in the past, and have a good idea about what they want to see when they shop for homes online. To see if anything changed, I repeated my survey and added the ability for the buyers to leave comments. The results of the real estate photography survey were no surprise, but wow! We had no idea they felt so strongly about it!

3. Look Like a Pro - When doing a sale by owner, or FSBO, property sale you do not want to show up to sell your home in your sweatpants and a dirty T-shirt. Buyers may already be a little concerned buying directly from the owner, if they stop by to see the home and you have to stop mowing the lawn to show the property and are covered in sweat, you’ll make it worse.

This also goes back to them not seeing you as the home owner but as the person that is here to help them buy the property. Dress nice but not like a high dollar trial lawyer.

4. Think Like a Pro - If you’ve done your research, you should know all the correct steps for selling real estate. Use that knowledge to think like a pro. Get yourself geared up before each showing. Remember that you know the house better than anyone else, you can answer any questions they have and that you are here to sell your house and that they are ready to buy it. And if they choose not to buy it then someone else will. Keep that confident thinking throughout the process.

Your main photo is critical. It may be the entire reason someone chooses to get more information or move on to the next home. In a lot of respects, you have what you have; but there are things you can do to try and get the most attractive real estate photo you can, even after the weather has turned cold and the predominant color in the yard is brown. First, take your photo a little off to the side rather than square on in front of the house. Also, to avoid having the house look like it’s “all driveway and garage,” take the photo from the opposite side. The best photos include a splash of color. A great way to do this in the off season is with a flag. Whatever your strategy, be aware of the importance of having quality photos that show the architecture of the entire room. It’s what the buyers want

Resource Author Francisco Rodriguez Higueras
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